March 4, 2015
Filed Under: NEWS & MEDIA
… On The Official Photo Shoot for Fight To End Cancer (FTEC2015)
“Lights, cameras…left hook!”
Words that the 2015 Fight To End Cancer (FTEC) Fight Team became very familiar with, as they primped, preened and stepped in front of the camera lens this past Sunday, March 1st 2015, for our official team‘s promotional photo shoot at S1 Studios Toronto.
After what turned out to be an extremely successful day led by the co-creative vision of Principle Photographer, Al Quintero & FTEC Founder, Jennifer Huggins; our fighters went through a marathon of wardrobe changes, hair & make-up touch ups and various set designs, all in the name of securing the best shots that will be used for promoting this year’s event on Saturday, May 30th 2015.
Outfitted in wardrobe provided by our partners at TIPTOP Tailors, this is a very different look from what the public will see on fight night!
Although we can’t say too much about the inspiration behind the theme for this year’s campaign quite yet, we already know that this will be our most visually iconic to date and will certainly leave a lasting impression.
With each passing year, Fight To End Cancer looks to further expand its brand awareness, locally and abroad, through creative new methods. It is our intention to take on each project with the highest level of professionalism and respect for the cause. We will never lose sight of our core mission in raising funds for the Princess Margaret Cancer Foundation with the hope that we will knock out cancer in our lifetime!
We can’t wait to unveil our official 2015 Fight To End Cancer campaign with all of you. Be sure to be on the look out for it soon!