February 27, 2017
Filed Under: NEWS & MEDIA
Grit Meets Glamour – A Sneak Peek At The Fight To End Cancer 2017 Official Campaign
Article By: Erica McMaster
On Sunday Feb 26th, when Hollywood’s elite were getting prepped for the Academy Awards, our Fight To End Cancer (FTEC2017) Fighters got glammed up at Toronto’s Old Mill for the Official 2017 Fight To End Cancer Promotional Campaign. Walking into the Balmoral Room, you would never have guessed that the fighters had a 6:30 am call time; the mood on set was light and the camaraderie evident, as the team went though a series of set and costume changes.
The shoot, worthy of a Vanity Fair spread, was conceptualized by FTEC official photographer Spencer Wynn. The first part of the day saw the fighters completely transformed, courtesy of a team of talented make up artists and formal wear provided by TIPTOP Tailors, now in it’s 4th year of partnership with FTEC. We were fortunate to have TIPTOP Creative Director, Luiggi Carrubba and Marketing Coordinator, Laura Del La Rocca onsite to oversee the formal component of the shoot and are incredibly grateful for their ongoing support.
This year’s co-main event Allison Dellandrea and Kim Hamill were dazzling in their respective gowns. They showed off their drool worthy physiques, courtesy of a combination of cross fit, distance running and hours at the boxing gym. The men, well, they cleaned up nicely too;) The official campaign group shot was rounded out by the always inspiring duo, Virgil Barrow and Jennifer Huggins, the main force behind this incredible event.
After a full day of posing, our 2017 fighters succeeded in capturing a portfolio of jaw dropping shots to be used for promoting this year’s Gala Fundraiser on Saturday May 27th in support of the Princess Margaret Cancer Foundation.
A huge thank you to all of the photographers, hair & make-up artists, assistance crew & FTEC’s Planning Committee for all their hard work in executing such an inspiring and stunning campaign.
Campaign Photographer: Spencer Wynn | Photographer Assistant: Rebecca Freeman
Social Media: PINKbear – Rachel Martin and Patrick Balfour
Videographers: Arnold Caylacyan | Harrison Edgecombe
Behind The Scenes: Vincent Dayrit
Hair and Makeup Artists: Mishka Prefontaine | Brynda Brahmbhatt | Monique Lewis | Monika Iskra
Shoot Location: The Old Mill, Toronto
Wardrobe By: TIP TOP Tailors | Kimurawear